Ancillary Task

Ancillary Task

We began by looking at short film posters that gave us inspiration to create a poster of our own, the poster shown below gave us inspiration to add certain physical elements as shown on the short film poster below. We also added a cast list at the bottom on top of a black vignette to make it more visible and obvious.

We then started off creating our poster by creating a spider diagram of what our poster could be about. You can see it below.

First draft of our poster:

Audience feedback:

The main points for improvement we received from this feedback were:

• Involve production team and add their names somewhere in the poster.
• Add the time and place where the film is going to be shown.
• Add more colour - make background more exciting.
• Make 'Starring' font bigger.
• More information into the film through the main image - make title and image relate.

Final poster production

Brief view at the stages of production:

To create our final poster, we began by taking a few pictures with a Canon 60D. To get the lighting we desired we set the white balance on fluorescent and the aperture was wide open. Below is our first attempt at capturing our background image.

The picture below is what our background image looked like after adjusting the exposure, contrast and the hue in Adobe Lightroom.

After editing the image above, we put it through Lightroom again and changed around the settings until we achieved the image below. We then put it in Photoshop and created our final poster.

Final poster submission:

This is our final poster. The changes we made are: we added the place and date of where the film is showing (Tricycle Theatre 2pm &7pm 20th May 2015). We also added the logo of our company, Empire Studios to add another element of professionalism, Lastly we added the names of the actors above the title. This is to follow the codes and conventions of short film posters, as most have the names of the actors.

Radio Ad

After creating the poster the next step was the create the radio advert. In order to do this we used Audacity and Soundcloud. Firstly, we needed to get a background track which would give off a dramatic and horrific vibe, whilst being relevant to the advert. To find this track   we used a website which is a part of the creative commons called Freesound. Once on freesound, we found the track we thought most suited the theme of the film and would portray this film through the advert. This track was called: Strange Ambient Music 1: Monastery - Broken Chimes. Once we found this we added it to our audacity track. 

Once we had done this we devised a script, this script included what we wanted to say but not any of the SFX we wanted to add. Here is the first script we created: 

Once we had created and recorded the script we realized that the background music was too loud, so we used a technique called Autoduck. 

This effect allows the track to be quietened according to the tracks below it. So this means the main protagonist narrators voice and the background track can both be heard. 

Once I had finished the recording and editing I uploaded it to Soundcloud and showed our audience to receive feedback from them up, as you can see below:

Once I uploaded it I asked our audience to listen to the advert and tell us what they thought. Here is the feedback I received.

As you our audience thought that much improvement was needed on our radio advert. I needed to add where the film is going to be shown and snippets from the film. We then created a new final draft and uploaded it. 

We then asked our target audience to comment on the radio advert again to see what they thought. Here is what they said: 

As you can see this time the audience is pleased with the radio advert. They said that they liked the use of sound effects on the ad and that I added snippets this time, this gave more insight into the film.